Do you know who your prospective graduate students are, and what they care about? Drawing on data from our Graduate Market Update, a study of 6,400 prospective students from a nationally representative sample, Principal Analyst Heather O’Leary explains what motivates these students to go back to school and how you can appeal to them in your marketing efforts.
What more? This video is a clip from Heathers’s recent complimentary webinar Navigating the Waters: Top Trends in Graduate Admissions . You can view the full recording of this webinar (and many others!) in our webinar library »