For the first time, we’re seeing a clear quantitative link between investment in social media for alumni and a return on investment in your fundraising efforts. Principal Analyst Cara Quackenbush explains the trends we’re seeing from our nationwide Alumni Pulse survey of over 60,000 alumni.
This video is a clip from Cara’s recent complimentary webinar Three Unexpected Insights: What Really Matters To Alumni…and What Will Inspire Them to Give. You can view the full recording of this webinar (and many others!) in our webinar library »