By Max Woolf, Senior Analyst
As part of extensive research we are conducting on the broader online program management (OPM) market, we recently spoke with Wendy Morales, Senior Vice President of University Services at GlobalHealth Education (GHE).
GHE was founded in 2009 and focuses on the advancement of learning for healthcare workers, professionals, and students in training and higher education. The Company partners with the entire healthcare ecosystem, from health systems and healthcare associations to colleges and universities, to help the world of healthcare professionals who are interested in advancing their careers in the healthcare field. Several of GHE’s competitors also focus on healthcare: Orbis, Synergis Education, 2U, Pearson Embanet, and Academic Partnerships all provide colleges with online program management for nursing- or healthcare-related fields.
Unlike GHE, these companies take a more college-centric approach to driving enrollments through one-to-one relationships with their institutional partners. Instead, GHE’s unique approach focuses directly on the student. GHE cultivates a relationship with each student to determine the right fit and connect them to the right institution. This approach leads to an ongoing relationship with students that often drives future engagements for enrollment in additional education opportunities.
GHE views itself as a matchmaker that finds the best-fit college for individual students. This leads to a win-win-win partnership for colleges seeking to increase enrollments, students seeking to advance their careers, and employers seeking additional skills for their employees.
Since the majority of students are seeking to improve their careers through a promotion or monetary increase at their current job, many also receive tuition assistance through their employers to get a bachelor’s degree or master’s degree. In some cases, students will get a bachelor’s degree from a college and then return to GHE to find another college for a higher level degree based on the strong relationship and support that was cultivated during the initial matchmaking process.
Aside from being exclusively focused on the healthcare field, GHE differentiates from its competitors in several other ways.
- It forms deep partnerships with employers (e.g., hospitals and health systems) to find prospects and candidates that seek employment within the healthcare field.
- It has the ability to provide financial aid advising through DKS Services, a wholly owned subsidiary, which helps students determine how to finance any additional costs of their education through FAFSA.
- It offers a learning management system (LMS) technology platform, called dialogEDU, which is an online platform offering higher education and healthcare training. dialogEDU has a unique simulation engine and features, including targeting and segmentation that enhance the personalized learning experience.
Our coverage of GHE is part of a series of in-depth product and service analyses we’ve conducted over the past few months. An upcoming study will present our analysis of the products and services offerings in this market. Stay tuned for this deep dive report, which will be released in March and April.