In 2015, one of the biggest buzzwords in education was predictive analytics, and it will certainly be a focal point for technology investment in 2016. Higher education is finding many uses for this technology. It’s ubiquitous in early alert and intervention, in prospective donor identification, and in content recommendation engines for adaptive learning.
Now enrollment management is emerging as a new area of use that is sure to impact both students and institutions. As more vendors offer integrated analytics with college planning, admissions workflow, and enrollment forecasting solutions, institutions will need to consider the ethical and legal ramifications.