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Eduventures Releases 2017 Report on the Higher Education Analytics Market

Leading research and advisory firm releases report on how analytics is informing patterns of enrollment, retention and learning to provide clear insight into the health of an institution.

 

Boston, MA – March 30, 2017 Eduventures, the research division of NRCCUA, today announced the release of a new report focused on the growth in tools that meet the demand for higher education analytics. The Eduventures Analytics Market Overview was created to make the market more understandable and help higher education leaders evaluate the strengths and weaknesses of domain-specific offerings. Available today, this report is part of an ongoing body of research that includes our annual higher education technology landscape report that was released last month.

Originally focused on helping data scientists interpret backward-looking information, the world of analytics has exploded to include richer data sets and more forward-looking metrics to help institutions understand both their current situations and how they should best move forward. With corresponding growth of tools in the marketplace, institutions must evaluate both enterprise solutions and those unique to one segment of the student lifecycle such as learning, enrollment, or alumni engagement.

The report seeks to provide clarity on two main decision points:

  • Enterprise or domain specific; Should an institution deploy a single solution that captures and analyzes data from different system or should you select a solution that is specific to one domain that has its own business needs and data interpretation?
  • Bundled or standalone; As large-scale solution vendors increase their offerings, do bundled solutions fully capture data from disparate systems to meet the needs of complex organizations or are standalone solutions the best options for serving the multiple audiences within higher education institutions?

According to James Wiley, Principal Technology Analyst at Eduventures, “Perhaps influenced by the difficulty of navigating the current marketplace, we see many institutions deciding to deploy both domain-specific and standalone applications. But this decision is not without challenges. By evaluating the strengths and weaknesses of leading analytics offerings, this report will help institutions better understand the current market and supply a framework to determine best fit within your institution.”

The report includes analysis of six leading standalone products with criteria that includes maintainability, privacy and security, suitability, data analysis, data visualization and data alerting features.

About NRCCUA

The National Research Center for College & University Admissions™ is an educational data science platform and research organization based in Lee’s Summit, MO, Boston, MA, New York, NY, and Austin, TX. For 44 years, NRCCUA has been a leading provider of data, technology and programs serving students, high school educators, colleges and universities. These solutions represent the link between students making important life decisions and providing the resources and information they need to succeed in their post-secondary educations and careers. NRCCUA is part of Sterling Partners’ Education Opportunity Fund. For more information, visit nrccua.org.

About Eduventures

Eduventures is the leading research and advisory firm that is focused exclusively on analyzing the forces that are transforming higher education. Building on 20 years of success in working with education leaders, Eduventures provides forward-looking and actionable research based on proprietary market data and advisory services that support both strategic and operational decision-making. Our recommendations and personalized support enable clients to understand the top traits of leaders in critical disciplines and evaluate the opportunities presented by new technologies. For more information about Eduventures’ research, practice areas, and team, visit us at eduventures.com.

Members of press who would like to receive a copy of the Eduventures 2017 Analytics Market Overview and would like to speak to the author of this report can contact Ellen Slaby at eslaby@eduventures.com.

 

Media Contact:

Todd Boullion
NRCCUA, Chief Marketing Officer
(800) 862-7759
toddb@nrccua.org

 

 

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