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Eduventures Report on Enrollment Management Highlights Critical Challenges Facing the Next Generation of Leaders

Citing 50 Years since the Practice of Enrollment Management was Created, Eduventures Looks Ahead to the Next Wave of Innovation that Places Students at the Heart of the Institution


Boston, MA – April 6, 2016 Eduventures, Inc., the leading provider of primary research, analysis and advisory services that help higher education institutions support decision making throughout the student lifecycle , today announced that they have released the 2016 Top Traits Report focused on the next generation of enrollment management leadership.

With a long anticipated decline in traditional undergraduate enrollment and an increasing stream of diverse prospective students, enrollment management’s relevance into the broader strategy of the institution has been elevated. In this report, Eduventures details findings from interviews with multiple enrollment management leaders and provides readers with key questions that will help determine where they fall in the enrollment management maturity spectrum as determined by Eduventures.

Maturation of Enrollment Management

Over the last ten years the pressures of the higher education enrollment environment have magnified the strategic visibility of the practice of enrollment management. The high-price, high-discount model of higher education provides the backdrop for enrollment management’s role as a connector of revenue and students. Enrollment managers must serve as both stewards of an institutions financial sustainability and advocates for student success.

According to the author of this report, Eduventures Principal Analyst, Kim Reid, “Enrollment management leaders are now collaborating with other executive administrators to ensure healthy enrollment throughout the student lifecycle. This report highlights innovative practices from leading institutions that have chosen different paths to align the mission of the school with revenue goals.”

The Eduventures Top Traits report was built on in-depth interviews with enrollment management leaders across the country and provides readers with a series of questions related to creating an enrollment practice that is integrated through the student lifecycle. Leaders were asked to reflect on the state of the field and articulate the biggest challenges they anticipate in their work over the next ten years.


For additional information about this report or to arrange a one-on-one briefing with the author, please contact Ellen Slaby at eslaby@eduventures.com.


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