Our Team



A diverse group of dynamic individuals make up the leadership team at Eduventures. Their challenge and purpose is to make a fundamental impact for our company, our clients, and the markets we serve.


Tony Friscia, President & CEO

Tony Friscia is a successful entrepreneur with extensive experience in business leadership and in providing strategic advice to senior executives. Tony founded AMR Research in 1986 and served as President & CEO until the company was acquired in December, 2009 by Gartner Inc. (Stamford, CT). During his time at AMR, he oversaw the company’s strategy and all day-to-day operations. Under his leadership, AMR Research became the leading firm providing research and advice to operations and IT executives on global supply chain and enterprise technology strategies. Prior to Eduventures, Tony served as a special advisor to the President of The New School in New York City.  In this role, he held several interim leadership roles including serving as Chief Operating Officer of the University.  Tony is a member of the Vassar College Board of Trustees and the Barnard College President’s Advisory Group. Tony graduated with an BA in English from Vassar College in 1978.


Laura Boothroyd, Vice President, Client Research

Laura brings over two decades of product development and management experience to Eduventures and a deep understanding of higher education. Prior to her current role as the leader of our client research team, Laura led the consulting practice at Eduventures where her projects crossed a variety of strategic impact areas including devising international expansion strategies; evaluating the ROI of new product and platform launches; and benchmarking enrollment processes, sales strategies, pricing, curriculum, and student support services. Laura’s work with clients crosses a variety of industry verticals—including financial services, human resources outsourcing, technology, travel, and loyalty and incentives—informs her new product development and consulting with broad and deep perspectives on the business world. Before joining Eduventures in 2007, she was vice president of the Financial and Business Services practice at Fuld & Company, a leading competitive intelligence firm. She also launched and led three business units at Dalbar, Inc., a financial services research and consulting company. She holds a B.A. from the University of Massachusetts at Amherst in communications and economics and has completed graduate-level coursework in statistics at Harvard University.


Nancy Gendron, Vice President of Higher Education Services

Nancy Gendron joins Eduventures with over 20 years of leadership and executive management experience in the end user research field. During the past four years, Nancy was responsible for building a global supply chain sales team of 70 sales associates while more than tripling the annual contract value for the supply chain end user business at Gartner, Inc. Prior to that, Nancy spent 12 years at AMR Research where she held many roles and ultimately was responsible for the go-to-market strategy for the entire end user business – including sales, client services, peer forums and contract negotiation.
Prior to joining AMR Research, Nancy served as the vice president of worldwide contracts and special bids at Marcam Solutions, Inc. While there, she was responsible for all worldwide software and service contract negotiations, development, rollout and maintenance of worldwide pricing, multinational sales and special bid programs in all direct and affiliate operations. Prior to her tenure at Marcam, Nancy served in various management roles at Dun & Bradstreet Software and McCormack & Dodge. Nancy holds a B.A. Degree in Political Science from the University of Massachusetts.


Chris Johnson, Vice President, Technology Strategies

Chris Johnson brings 28 years of sales and management experience, 20 of those years in the technology research industry, to his role at Eduventures. In his current role, Chris is responsible for Eduventures worldwide client base consisting of technology vendors and service providers.
Previously, Chris was the Executive Vice President for AMR Research’s Global Technology Business Unit. From leading global sales to serving as part of the senior management team for eight years, Chris held various positions during his 15 years with AMR Research. In addition, he led AMR Research’s initial sales launch into the EMEA region. Prior to AMR Research, as well as after the acquisition of AMR by Gartner, Chris spent in all three years with Gartner in sales related roles.
Chris holds a BS in Systems Planning and Management from the Stevens Institute of Technology.


Cara A. Quackenbush, Vice President, Research

As the vice president of research for Eduventures, Cara is responsible for guiding the depth and breadth of the company’s research coverage and rigorous research methodologies and standards. Prior to joining Eduventures, Cara was an advancement professional with more than a decade of fundraising, management, marketing, and accounting experience at institutions of higher education. Cara’s experience spans annual giving, major giving, volunteer management, alumni engagement, parent fundraising, and planned giving. She has also conducted research on management practices and strategies in higher education, including higher education accounting practices, presidential leadership techniques, and legal policies affecting planned giving. Cara is a frequent presenter at industry conferences and events, including CASE, and her work has been published in CASE Currents. Cara was the Associate Director of Gift Planning at Boston College, where she helped launch the university’s $1.5 billion capital campaign as well as its first-ever legacy gift campaign. Cara also worked in both the annual fund and the office of planned giving at her alma mater, Santa Clara University, where she earned her B.A. in journalism. Cara holds an MBA and an MS in accounting from the Carroll School of Management at Boston College.


Ellen Slaby, Vice President, Marketing

As vice president of marketing, Ellen is responsible for demand generation, brand strategy, public relations, corporate communications and strategy execution. Ellen is a seasoned marketing executive with 20 years of experience building brands, executing winning communication strategies and generating revenue through innovative demand generation programs.

Her experience as a senior marketing executive in both B to B and non-profit organizations has provided organizations with quantifiable results through targeted media and social outreach, public relations and brand strategy execution. Her experience includes managing and mentoring teams, recruiting employees and managing contractors. She has directed all facets of marketing at both early-stage and mature companies including strategy, planning, budgeting and execution. She has held vice president and senior marketing roles at Harvard Business School Publishing, Centra Software, Saba Software, VDC Research Group and SandPoint Corporation. She was named one of the top 20 public relations professionals by PR Week magazine.


Cara Palmerino, Director, Finance

Director of Finance Cara Palmerino directs and executes the company’s accounting; sales; and financial planning, reporting, and analysis functions. Cara brings experience from a variety of financial, sales, and marketing management roles in the high-tech market and has served clients in the infrastructure, security, vendor, and education sectors. Before joining Eduventures in 2013, she spent more than eight years at Forrester Research, where she managed the sales planning and analysis team and helped establish the financial planning and analysis team to support the company’s diverse business units. Cara earned a B.A. in business management from St. Anselm College and an MBA in finance from Bentley University.



Our research team represents some of the brightest and most experienced research analysts in the industry. As foremost experts in domains specific to higher education, their goal is to create competitive advantage for the institutions we serve.


Jeff Alderson, Principal Analyst

Jeff has over 15 years of education technology experience. Prior to joining the team, Jeff was Lead Architech at Houghtin Mifflin Harcourt and spent 10 years in a variety of senior management roles including the Boston-based startup ConnectEDU. He advises several non-profits in the education technology sector, most notably the P20 Education Standards Council (PESC) and the School Interoperability Framework Association (SIFA). Jeff is a U.S. Air Force veteran and is a graduate of Worcester Polytechnic Institute.


Catherine Birdwell, Client Research Analyst

As a Client Research Analyst, Catherine is responsible for  ensuring that our client see tangible results from their interactions with Eduventures. Prior to joining the firm, Catherine was a research fellow at the Harvard Law School Immigration Program where she worked with faculty to plan curriculum and collaborated with the director to publish a textbook. Catherine has experience addressing a range of School of Education oriented initiatives including: aggregating the range of responses to pressing issues such as edTPA implementation and state legislation that deemphasizes the value of advanced degrees in teacher preparation and helping schools identify alternative revenue streams in light of decreasing enrollments in traditional teacher preparation and continuing education programs. Catherine holds a B.A. in International Studies and French from Rhodes College and a J.D. cum laude from The Catholic University of America. Catherine is an active instructor in English as a Second Language programs, teaching English to refugees and leading weekly conversation groups for non-native English speakers.


Kara Bradley, Research Associate

Kara Bradley is a Research Associate responsible for providing higher education clients with data-driven tactics and practices across a wide breadth of institutional initiatives. Through both qualitative and quantitative research methods, Kara helps our clients uncover and capitalize on opportunities within their academic portfolios, geographic markets, and institutional processes. Kara has provided our Schools of Education clients with strategies for operational assessment centers, navigating shifting accreditation standards, and partnering with P-12 districts to co-create the teacher candidate experience. She has developed best practices for identifying and soliciting fundraising dollars from non-domestic and non-alumni constituents, and she has also uncovered strategies to fully engage and support non-traditional students in online and blended learning environments. In addition to her client-driven research responsibilities, Kara works to continuously evaluate Eduventures research methods, to ensure our clients receive the most cutting-edge, robust, and comprehensive analysis in the market. Kara graduated cum laude from Boston College with a Bachelor of Arts in Economics, where she generated economic social policy research as a Research Assistant at the Center for Retirement Research.


Brian Fleming , Senior Analyst

As a Senior Analyst, Brian is responsible for research and advising in the areas of online and adult education. Leveraging quantitative and qualitative research methods, his coverage includes market analysis, new and emerging delivery models, organizational change, and technology innovation. Additional areas of coverage include higher education policy, teacher preparation programs, and strategic partnerships. With over ten years of experience in education, Brian has served in numerous teaching and administrative roles in higher education, and in K-12 and corporate settings. Prior to joining Eduventures, Brian was a faculty member at Gordon College in Wenham, MA. Brian earned a B.A. in English and History from Texas A&M University and a M.Ed. (Summa Cum Laude) from the Lynch School of Education at Boston College.


Jennifer Gray, Senior Research Associate

Jennifer is a Senior Research Associate who conducts research and manages multiple projects within different domains in higher education.  She employs a variety of qualitative and quantitative research methodologies to make actionable recommendations for our clients.  Jennifer has worked for over a decade in education and has been involved in teaching children, training teachers, and designing curriculum.  Prior to working at Eduventures, Jennifer worked at non-profit organization, Facing History and Ourselves, and researched content to include in educational publications, such as Eyes on the Prize, a guide to accompany the PBS television series. While obtaining her master’s degree in education from Lesley University, Jennifer was an education consultant that worked with teachers, school administrators, and parents to support children with special needs in public schools and early childhood centers.  She regularly volunteers at The Children’s Room and co-leads a support group for 10-13 year olds that are grieving the loss of a parent.  She received her B.A. in Social Sciences from the University at Buffalo.


Evan Grenier, Client Research Analyst

As a Client Research Analyst, Evan is responsible for  ensuring that our client see tangible results from their interactions with Eduventures Prior to joining Eduventures Evan was the Assistant Dean of Admission at Stonehill College where he took the lead on: on and off campus prospective student programming, student-athlete recruitment, admitted student communication, social media strategy, recruitment territory management. Evan was worked with Eduventures clients on a range of projects: yield campaigns, admitted student events, growing inquiry pools, admissions marketing and communication, CRS selection and implementation. Evan holds a B.A. in Political Science from Saint Michael’s College in Vermont and an M.Ed in Higher Education Administration from Northeastern University. Evan is a member of the National Association for College Admission Counseling and the New England Association of College Admission Counseling.


Kenneth E. Hartman, Ed. D., Vice President and Principal Analyst

Ken is a Principal Analyst advising clients in Online and Continuing Education who are seeking to grow and improve their online enrollments and offerings. He has 30-years of experience as a university professor, senior academic administrator, and consultant at several leading universities. Most recently, Ken served as president of Drexel University Online, a for-profit subsidiary of Drexel University where he was responsible for the overall operational and fiscal performance of a multi-million dollar company serving over 8,000 online adult learners in over 100 fully online programs.  Ken is the author of numerous books and scholarly publications related to educational technology, and is an active presenter at industry conferences. He serves on several boards, including the Sloan Consortium. Additionally, Dr. Hartman served as a commissioned officer in the United States Army. Dr. Hartman holds an undergraduate degree from The State University of New York at Geneseo, a master’s degree from Michigan State University and a doctorate degree from the University of Pennsylvania.


Wesley Hartwell, Client Research Associate

In partnership with the Client Research and Core Research teams at Eduventures, Wesley directs a steady flow of relevant and actionable research to our membership. Previously, Wesley worked closely with Online & Continuing Education and Schools of Education clients as a member of our Client Services team, where he enjoyed connecting clients with Eduventures’ wealth of data and insights and fostering opportunities for collaboration among higher education leaders. Wesley’s history in research, advisory, and higher education spans over 4 years, including content development and operational support for a legal-economic peer group of European and American judges and CLOs, and teaching and administrative roles in Williamstown, France, and South Korea.  Wesley graduated with Honors from Bowdoin College, where he earned a B.A. in Government and Environmental Studies.


Kim Reid, Principal Analyst

Kim brings a wealth of advanced analytical capability in market research, assessment, and program evaluation to her work, and combines evidence and expertise to help clients make strategic decisions that shape the future of their institution. She has over 20 years of experience in research and consulting in education. Most recently, Kim served as Vice President of Research Operations at Maguire Associates, a research based consulting firm focused on enrollment management, where she created new lines of business in brand analytics specific to higher education, pricing and value, and strategic academic program management.

She graduated with a B.A. in philosophy from Duke University, holds a M.S. from the New House School of Public Communications at Syracuse University, and completed Ph. D. coursework in communications at Indiana University, Bloomington.


Kelley Michael Ross, Client Research Analyst

As a Client Research Analyst, Kelley is responsible for  ensuring that our client see tangible results from their interactions with Eduventures. services for higher education leaders. Prior to joining Eduventures Kelley was a senior analyst at Observant LLC. Initiatives Kelley has supported Eduventures clients in navigating include: transforming online pedagogy, assessing online course quality, prioritizing online programs for launch, online operation model review, aligning recruiting and marketing messaging to adult learner decision-process and priorities. Some of the outcomes Kelley’s clients have achieved include: stabilizing online enrollments, improving faculty development and training, and increasing yield. Kelley holds a BS in Economics and Finance with a minor in International Studies from Bentley University. Kelley is a contributor to Eduventures proprietary Online Higher Education Market Update and Adult Consumer Preferences study.


Max Woolf, Senior Analyst

Max is responsible for delivering qualitative and quantitative research analyses for clients to drive online strategy, innovative organizational solutions, and education technology decisions for higher education and industry clients. Max brings six years of experience spanning across both K-12 and higher education in operational management and strategic analyst roles supporting education technology and publishing companies develop business models, go-to market strategies, and financial models in order to navigate the competitive landscape for K-12 and higher education. Prior to working at Eduventures, Max was the Senior Analyst/Education Technology Partner at Good Harbor Partners, a boutique education and publishing M&A advisory and consulting firm. He also previously served as the General Manager of the Daily Jolt, a network of 200 college community and news websites across the country. He graduated magna cum laude from Amherst College with a B.A. in Economics and Political Science.


Youme Yai, Senior Analyst

As a member of the Quantitative Research team, Youme synthesizes survey, institutional, and secondary source data to provide data-driven, actionable insight for clients across the higher education landscape.  Youme specializes in higher education fundraising and helps clients stay ahead of philanthropy trends, improve frontline productivity and operational efficiency, and achieve fundraising goals by engaging alumni and key stakeholders. Prior to joining Eduventures, she was a development officer at an arts and cultural museum where she was responsible for managing donor relationships and also conducted the quantitative analysis on donor evaluations to better align outreach efforts with donor preferences. She has also helped higher education institutions attract, retain, and engage top talent in her work with WFD Consulting. Youme earned a B.A. in history from Wellesley College, with a focus on early American history and material culture.