- Karlyn Borysenko, Leadership Content Director
- Brian Fleming, Senior Analyst
- Victoria Hall, Manager, Research and Delivery
- Joshua Keniston, Product Development Director
- Kenneth E. Hartman, Ed.D., Principal Analyst
- Heather O’Leary, Principal Analyst
- Cara A. Quackenbush, Principal Analyst & Managing Director, Research & Data
- Alicia Reed, Principal Analyst
- Ashley Reidy, Product Development Director
- Mark Rooney, Senior Analyst
- Kelley Ross, Senior Analyst
- Rachel Smooke, Analyst
- Max Woolf, Senior Analyst
- Youme Yai, Analyst
- Maggie Zweiben, Managing Director, Research and Delivery
- Mark R. Nemec, Ph.D., President & CEO
- Steve Davidson, Vice President, Delivery & Experience
- William Sellers, Managing Vice President, Sales & Business Development
- Laura Boothroyd, Vice President, New Product Development and Consulting
- Cara Palmerino, Director, Finance
- Cara Strachan, Client Services Manager
- Laura Wells, Managing Director, Marketing
As the Leadership Content Director at Eduventures, Karlyn is responsible for creating content for senior leaders at colleges and universities across a spectrum of coverage areas, including strategic planning, branding, recruiting and retention, online and adult education, and fundraising. Karlyn has worked in higher education for over a decade, including stints at Norwich University, Dartmouth College and Southern New Hampshire University. An award-winning presenter, she has given talks at HighEdWeb, UBTech, the AMA Symposium on Higher Education, Higher Ed Experts webinars, and multiple CASE events. Karlyn holds a B.S. in communication from Boston University and an MBA from Norwich University, and is currently ABD her Ph.D. in psychology from Capella University.
Brian focuses on issues such online program development, innovation, educational technologies, strategic planning, pedagogy, and issues affecting adult learners. Brian brings five years of experience in higher education, with background in teaching, administration, and research. Prior to joining Eduventures, Brian worked as an instructional designer for Gordon-Conwell Theological Seminary in South Hamilton, MA. Brian has also worked as a corporate trainer and technical writer, and is currently an adjunct professor at Gordon College in Wenham, MA. Brian earned a B.A. in English and History from Texas A&M University and M.Ed. from the Lynch Graduate School of Education at Boston College.
Vicki is a key member of the Eduventures research and delivery team where she manages the production of custom research for Knowledge Community Clients and coordinates the delivery of research projects across the research team at Eduventures. In addition, Vicki also consults to clients on issues including market and operational issues related to enrollment management and the student experience. Her quantitative expertise and strong research skills support clients in understanding major trends in the decision-making of college bound students and the factors that promote student persistence and success. During her tenure at Eduventures, she has helped senior leaders optimize operations, manage change while undergoing key cultural shifts, promote student success through effective service and support programs, make strategic decisions about program development, better use social media tools, and convey a unique value proposition through marketing and branding strategies. Prior to joining Eduventures, Vicki managed the daily operations of WORK: A Journal of Prevention, Assessment, and Rehabilitation, an international peer review journal. Vicki holds a B.A. in mathematics and statistics from Boston University, where she spent a study abroad semester in Grenoble, France and was an active leader in the Greater Boston Rotaract (the Rotary organization for young adults)
As a Product Development Director on the Eduventures team, Josh is responsible for designing, managing, and producing new innovative data-driven solutions that help clients develop strategies for success. Josh’s recent engagements have included designing management dashboards, conducting assessments of organizational structures and operations, and developing tailored constituent engagement strategies based on qualitative and quantitative market research. Josh has worked extensively with Eduventures’ Development clients and he has presented research on management best practices for fundraisers at industry conferences such as CASE and APRA. His work on institutionally related foundations has been published in CASE Currents Magazine. Josh was first introduced to the higher education industry as a student member of the Board of Trustees at Ithaca College and has continued his involvement with his alma mater as an alumni volunteer. Prior to joining Eduventures, Josh was an Assistant Director of Annual Giving at Emerson College providing strategic direction for the leadership giving program. Josh holds an Ed.M. in higher education from Harvard Graduate School of Education. He graduated cum laude from Ithaca College with a B.S. in communication, management, and design. Josh is an avid outdoorsman and can be found most weekends hiking or skiing in the mountains of New England.
Ken is a Principal Analyst advising clients in Online and Continuing Education who are seeking to grow and improve their online enrollments and offerings. He has 30-years of experience as a university professor, senior academic administrator, and consultant at several leading universities. Most recently, Ken served as president of Drexel University Online, a for-profit subsidiary of Drexel University, where he was responsible for the overall operational and fiscal performance of a multi-million dollar company serving nearly 8,000 online adult learners in over 100 fully online degree programs. He has designed and taught graduate-level online courses within Drexel University’s School of Education, where he earned the Drexel School of Education’s Faculty Fellow and Associate Award.
Ken is the author of numerous books and scholarly publications related to educational technology, and is an active presenter at industry conferences. He serves on several boards, including the Sloan Consortium. Additionally, Dr. Hartman served as a commissioned officer in the United States Army. Dr. Hartman holds an undergraduate degree from The State University of New York at Geneseo, a master’s degree from Michigan State University, and a doctorate degree from the University of Pennsylvania.
Heather is the Principal Analyst for Enrollment Management and advises clients in areas including marketing and recruitment, branding, communications, and retention. She plays a lead role designing and executing the annual research agenda and on client consulting engagements, helping our clients to identify, plan for, and navigate emerging trends. Heather has over 10 years of experience as a practitioner in enrollment management, specializing in strategic planning, marketing, and program management. She has a proven track-record of creating and implementing recruiting programs to drive growth and exceed business performance objectives and is a creative strategist who informs her work through in-depth research and analysis. Prior to joining Eduventures, Heather spent 11 years in admissions and student services for the University of California, Davis Graduate School of Management, most recently as Director of Admissions. She also held marketing roles for Hasbro, Inc. and the March of Dimes. Heather has an MBA focused in marketing and strategic management from the University of California, Davis and a BS in psychology from Roger Williams University.
Cara is the Principal Analyst in the Development Knowledge Community, assisting clients with key strategic and operational decisions to support their fundraising success. Among other initiatives, she helps development organizations optimize their operations to attain a greater return on investment, engage boards, deans and other key stakeholders, effectively manage frontline staff, and stay on top of new and developing trends in advancement.
Cara is an advancement professional with more than a decade of fundraising, management, marketing, and accounting experience at institutions of higher education. Cara’s experience spans annual giving, major giving, volunteer management, alumni engagement, parent fundraising, and planned giving. She has also conducted research on management practices and strategies in higher education, including higher education accounting practices, presidential leadership techniques, and legal policies affecting planned giving. Cara is a frequent presenter at industry conferences and events, including CASE, and her work has been published in CASE Currents. Prior to joining Eduventures, Cara was the Associate Director of Gift Planning at Boston College, where she helped launch the university’s $1.5 billion capital campaign as well as its first-ever legacy gift campaign. Cara also worked in both the annual fund and the office of planned giving at her alma mater, Santa Clara University, where she earned her B.A. in journalism. Cara holds an MBA and an MS in accounting from the Carroll School of Management at Boston College.
Alicia is a Principal Analyst specializing in development and fundraising. A passionate advocate for development excellence, she supports advancement leaders across the country in making data-driven decisions that lead to higher gift officer productivity, increased ROI, and successful campaign outcomes. Working closely with development leaders, deans, presidents, board members, and other key stakeholders, Alicia provides tools, training, and a roadmap for transformation to clients seeking to optimize their operations for fundraising success.
Alicia has worked in the development field for 14 years as a practitioner, advisor, and consultant. Her fundraising experience includes annual giving, major gifts, principal gifts, stewardship, board management, alumni engagement, and student and parent fundraising. Alicia’s development consulting and research expertise include her creation of Eduventures’ innovative solutions and foundational work in gift officer productivity, campaign message testing, managing returns on investments, raising mega-gifts and dean’s fundraising. Prior to joining Eduventures, Alicia held roles as the Director of Parent Fundraising and Programs at the University of Pennsylvania and the Director of Alumni Programs and Annual Giving at Northeastern University. Alicia most recently served as the Director of Partnerships at New Profit, where she worked with principal gift donors to support the country’s most promising social innovations, expanding her development consulting work to the non-profit sector. She frequently presents at development industry conferences and has been a faculty award winner for her CASE conference presentations.
Alicia’s love of data analysis started in the psychology labs at University of Massachusetts Amherst, where she graduated summa cum laude and worked with professors on clinical studies in ADHD while earning her B.A. in psychology and writing an honors thesis in social psychology. When not feverishly thinking about development excellence, Alicia dreams of hiking the national parks, starting goat farms in Sonoma CA, and horse trekking across Iceland.
As a Product Development Director, Ashley brings her strong research and quantitative skills to support the diverse needs of the higher education market by providing new solutions that will aid in their decision-making processes. Her previous research experience includes extensive primary and secondary research on social development indicators, including how gender, race, and socio-economic conditions impact higher education outcomes. Prior to joining Eduventures, Ashley served as the Assistant Project Manager at the Institute of Regional Development, where she was responsible for developing surveys, conducting in-depth quantitative analysis, and presenting results to clients. She earned her master’s degree in international affairs and political science from the University of Georgia and earned her bachelor’s degree in political science from Bridgewater State University, where she graduated with summa cum laude honors.
Mark Rooney is a Senior Analyst and is responsible for employing a range of qualitative and quantitative research methodologies to assist institutions with their decision-making. Prior to Eduventures, Mark worked as a Senior Analyst at RKM Research and Communications, where he executed custom research projects for clients across dozens of industries. He has helped clients develop new brand identities, measure pricing effects, evaluate return on investments, identify growth opportunities, and maximize market share by identifying drivers of consideration and customer loyalty. For several long-term engagements, he participated extensively in qualitative data collection, deploying metaphor elicitation and other in-depth interview techniques to reveal consumers’ non-conscious associations with products, services, and ideas. Mark earned his B.A. in English from Vassar College.
Kelley is an Analyst and is responsible for employing a range of qualitative and quantitative research methodologies to assist institutions with their decision making. Prior to Eduventures, Kelley worked as a Senior Analyst at Observant LLC, a pharmaceutical market research and advisory firm. In this role, he was responsible for managing qualitative and quantitative research engagements across a number of different therapeutic areas. The range of work in this space spans buying process analysis, message and concept testing, brand positioning, brand extension, and benchmarking. For global engagements, Kelley was tasked with managing international data collection across multiple markets and has experience conducting research in Latin America, Europe, and Asia. Kelley holds a B.S. in Economics and Finance with a minor in International Studies from Bentley University.
Rachel is an Analyst and is responsible for employing a range of qualitative and quantitative research methodologies to assist institutions with their decision-making. Before moving into her current role, Rachel was an Associate on Eduventures’ Continuing and Professional Education and Online Higher Education Learning Collaboratives and with Eduventures Consulting Services (ECS). Prior to Eduventures, Rachel worked as a Research Assistant at Union College’s Healthy Aging and Neuropsychology Lab and taught English in Spain at the K-12 and professional levels. She graduated from Union College with a B.S. in psychology and a minor in philosophy.
Max is responsible for delivering qualitative and quantitative research methodologies to drive online strategy, innovative solutions, and education technologies for higher education and industry clients. Max brings five years of experience spanning across both K-12 and higher education in operational management and strategic analyst roles supporting education technology and publishing companies develop business models, go-to market strategies, and financial models in order to navigate the competitive landscape for K-12 and higher education. Prior to working at Eduventures, Max was the Senior Analyst/Education Technology Partner at Good Harbor Partners, a boutique education and publishing M&A advisory and consultant firm. He also previously served as the General Manager of the Daily Jolt, a network of 200 college community and news websites. He graduated magna cum laude from Amherst College with a B.A. in Economics and Political Science.
Youme is an Analyst and helps our clients stay ahead of higher education philanthropy trends, create high-performing fundraising organizations, and achieve fundraising goals by engaging alumni and key stakeholders. Youme’s previous fundraising and consulting experiences allow her to bring unique perspectives to her role creating content that guides our clients. Prior to joining Eduventures, she was a development officer at an arts and cultural museum where she was responsible for managing donor relationships and also played a key role in acquiring feedback from donors to better align outreach efforts with donor preferences. She has also helped higher education institutions attract, retain, and engage top talent in her work with a boutique consulting firm, WFD Consulting. While earning a B.A. in history from Wellesley College, Youme received departmental distinctions, served as a captain of the rugby team, and completed a Historic Deerfield summer fellowship in early American history and material culture. She is active in the non-profit community and regularly volunteers with WGBH and Community Servings.
As the Managing Director, Research and Devliery, Maggie is responsible for the staffing, quality, and fulfillment of Eduventures’ deliverables across all higher education domains. Prior to her current role, Maggie managed the research output for institutions in Continuing and Professional Education and Online Higher Education, addressing strategic questions from individual members.
Prior to joining Eduventures, Maggie was a Senior Research Associate at Forrester Research where she conducted research on executive management, serving a membership of more than 350 global chief information officers. While earning her B.A. in psychology from the College of the Holy Cross with magna cum laude honors, Maggie worked as a Teacher’s Assistant for the Capitol Region Education Council and interned at the Center for Education Reform in Washington, D.C.
President and Chief Executive Officer Mark Nemec joined Eduventures in 2011, Mark brings to Eduventures extensive leadership experience and research and advisory expertise, along with a passion for higher education. He is responsible for creating value for clients and shareholders through the strategic guidance and growth of the company.
Mark joined Eduventures from Forrester Research’s executive team where he served as a Managing Director. Previously, he was a Senior Director at the Advisory Board Company and served on the faculty in Political Science at Davidson College, where his work focused on how organizations and their leadership manage innovation and navigate constraints. He has also been a member of the review board for thinkwell.com, a publisher of online college textbooks; a policy advisor on technology and development to the Chairman of the Los Angeles County Board of Supervisors; and an instructor at the University of Michigan.
Mark’s book, Ivory Towers and Nationalist Minds (University of Michigan Press, 2006), assessed the impact of American universities on the establishment of the American state. In what has been called “a wonderful, learned, and original work, full of present-day relevance,” Mark examines how a community of university leaders negotiated the complexity of the turn of the century to establish themselves as the primary institutions for defining societal and political change. He is also a contributing author to The Educational Legacy of Woodrow Wilson (University of Virginia Press, 2011), stemming from his presentation at a 2009 Princeton University conference on the same subject.
Mark received his Ph.D. in political science (American Politics) and his M.A. in education (Higher Education) from the University of Michigan, where he was awarded a Regents Fellowship and a Rackham Dissertation Fellowship. He earned his B.A., cum laude, at Yale, where he was also an All-Ivy League rugby player.
As the Vice President of Delivery and Experience, Steve is responsible for ensuring that our clients benefit from clear, actionable deliverables that meet their specific needs. Steve commands expertise in a wide array of fields, including marketing strategy, IT organizational design, management consulting, and customer experience. His diverse background informs his work in higher education as he guides institutional leaders towards strategic, effective solutions. Steve comes to Eduventures from Forrester Research, where he garnered extensive experience in consulting, research, product development, and management of client relationships. Steve is a graduate of the University of Massachusetts, Amherst, where he earned a degree in economics.
As Managing Vice President of Sales and Business Development, Bill is responsible for driving Eduventures’ revenue growth and sales productivity while ensuring our offerings deliver the most value and impact for our clients. Bill oversees a sales group that consists of ten sales regions, a consulting sales team and a client account team. Bill brings experience from a variety of sales leadership roles held at Forrester where he helped establish its Marketing & Strategy client sales team. Most recently, Bill built offerings and generated relationships with Forrester agency clientele worldwide, generating $20 million in revenue. In multiple roles at Forrester he was responsible for working with existing and newly acquired clients to insure they mostly effectively engaged with its research, data and consulting services.
Prior to Forrester, Bill held sales management positions in the IT and embedded systems markets, including building and managing the higher education practice for a custom computer manufacturer. Bill graduated from the Arizona State University with a Bachelor of Science in Pre-Law, political science and communications where served as an academic advisor to athlete students and spent a semester as a speech writer and manager of research for a member of the House of Commons.
Vice President, New Product Development & Consulting
Laura’s role in New Product Development focuses on identifying college and university needs and using Eduventures expertise to design, test, and launch new research and advisory products and services that serve our clients. She brings over two decades of product development and management experience to Eduventures and a deep understanding of higher education. From a Consulting leadership perspective, her projects cross a variety of strategic impact areas including devising international expansion strategies; evaluating the ROI of new product and platform launches; and benchmarking enrollment processes, sales strategies, pricing, curriculum, and student support services. Laura’s work with clients across a variety of industry verticals—including financial services, human resources outsourcing, technology, travel, and loyalty and incentives—informs her new product development and consulting with broad and deep perspectives on the business world. Before joining Eduventures in 2007, she was vice president of the Financial and Business Services practice at Fuld & Company, a leading competitive intelligence firm. She also launched and led three business units at Dalbar, Inc., a financial services research and consulting company. She holds a B.A. from the University of Massachusetts at Amherst in communications and economics and has completed graduate-level coursework in statistics at Harvard University.
Director of Finance Cara Palmerino directs and executes the company’s accounting; sales; and financial planning, reporting, and analysis functions. Cara brings experience from a variety of financial, sales, and marketing management roles in the high-tech market and has served clients in the infrastructure, security, vendor, and education sectors. Before joining Eduventures in 2013, she spent more than eight years at Forrester Research, where she managed the sales planning and analysis team and helped establish the financial planning and analysis team to support the company’s diverse business units. Cara earned a B.A. in business management from St. Anselm College and an MBA in finance from Bentley University.
As the Client Services Manager, Cara Strachan oversees and provides strategic direction to a team of client advisors tasked with helping each client maximize their partnership with Eduventures. Previously, as a senior client advisor, she assessed client needs in order to understand their priorities and help each institution leverage subscription resources, and as a special projects analyst, she managed projects that supported the development of a new stream of research and advisory services related to institutional assessment and effectiveness. Before joining Eduventures in 2010, Cara was a program assistant for SIT Study Abroad, where she provided planning and operational support for SIT’s program in Dublin, Ireland. Cara earned a B.A. in French and psychology from Wheaton College.
Laura leads our marketing team and maximizes our inbound and outbound marketing activities. Before joining the company in 2013, Laura served as the Director of Sales and Marketing at a leading real estate firm. She also served as a Senior Advisor on the Forrester Leadership Boards where she consulted to Forrester’s premier clients. She earned a BBS in Marketing and Information Technologies from the University of Massachusetts at Amherst.