- Brian Fleming, Senior Analyst
- Joshua Keniston, Research and Product Director
- Kenneth E. Hartman, Ed.D., Principal Analyst
- Heather O’Leary, Principal Analyst
- Ashley Reidy, Product Development Director
- Mark Rooney, Senior Analyst
- Kelley Ross, Research and Data Senior Analyst
- Rachel Smooke, Analyst
- Max Woolf, Senior Analyst
- Youme Yai, Analyst
- Tony Friscia, President & CEO
- Laura Boothroyd, Vice President, New Product Development and Consulting
- Steve Davidson, Vice President, Delivery & Experience
- Cara A. Quackenbush, Principal Analyst & Managing Director, Research & Data
- Amanda Nelson, Director, Human Resources
- Cara Palmerino, Director, Finance
- Laura Wells, Managing Director, Marketing
Brian focuses on issues such as online program development, innovation, educational technologies, strategic planning, pedagogy, and issues affecting adult learners. Brian brings five years of experience in higher education, with background in teaching, administration, and research. Prior to joining Eduventures, Brian worked as an instructional designer for Gordon-Conwell Theological Seminary in South Hamilton, MA. Brian has also worked as a corporate trainer and technical writer, and is currently an adjunct professor at Gordon College in Wenham, MA. Brian earned a B.A. in English and History from Texas A&M University and M.Ed. from the Lynch Graduate School of Education at Boston College.
As a Research and Product Director on the Eduventures team, Josh is responsible for designing, managing, and producing new innovative data-driven solutions that help clients develop strategies for success. Josh’s recent engagements have included designing management dashboards, conducting assessments of organizational structures and operations, and developing tailored constituent engagement strategies based on qualitative and quantitative market research. Josh has worked extensively with Eduventures’ Development clients and he has presented research on management best practices for fundraisers at industry conferences such as CASE and APRA. His work on institutionally related foundations has been published in CASE Currents Magazine. Josh was first introduced to the higher education industry as a student member of the Board of Trustees at Ithaca College and has continued his involvement with his alma mater as an alumni volunteer. Prior to joining Eduventures, Josh was an Assistant Director of Annual Giving at Emerson College providing strategic direction for the leadership giving program. Josh holds an Ed.M. in higher education from Harvard Graduate School of Education. He graduated cum laude from Ithaca College with a B.S. in communication, management, and design. Josh is an avid outdoorsman and can be found most weekends hiking or skiing in the mountains of New England.
Ken is a Principal Analyst advising clients in Online and Continuing Education who are seeking to grow and improve their online enrollments and offerings. He has 30-years of experience as a university professor, senior academic administrator, and consultant at several leading universities. Most recently, Ken served as president of Drexel University Online, a for-profit subsidiary of Drexel University, where he was responsible for the overall operational and fiscal performance of a multi-million dollar company serving nearly 8,000 online adult learners in over 100 fully online degree programs. He has designed and taught graduate-level online courses within Drexel University’s School of Education, where he earned the Drexel School of Education’s Faculty Fellow and Associate Award.
Ken is the author of numerous books and scholarly publications related to educational technology, and is an active presenter at industry conferences. He serves on several boards, including the Sloan Consortium. Additionally, Dr. Hartman served as a commissioned officer in the United States Army. Dr. Hartman holds an undergraduate degree from The State University of New York at Geneseo, a master’s degree from Michigan State University, and a doctorate degree from the University of Pennsylvania.
Heather is the Principal Analyst for Enrollment Management and advises clients in areas including marketing and recruitment, branding, communications, and retention. She plays a lead role designing and executing the annual research agenda and on client consulting engagements, helping our clients to identify, plan for, and navigate emerging trends. Heather has over 10 years of experience as a practitioner in enrollment management, specializing in strategic planning, marketing, and program management. She has a proven track-record of creating and implementing recruiting programs to drive growth and exceed business performance objectives and is a creative strategist who informs her work through in-depth research and analysis. Prior to joining Eduventures, Heather spent 11 years in admissions and student services for the University of California, Davis Graduate School of Management, most recently as Director of Admissions. She also held marketing roles for Hasbro, Inc. and the March of Dimes. Heather has an MBA focused in marketing and strategic management from the University of California, Davis and a BS in psychology from Roger Williams University.
As a Product Development Director, Ashley brings her strong research and quantitative skills to support the diverse needs of the higher education market by providing new solutions that will aid in their decision-making processes. Her previous research experience includes extensive primary and secondary research on social development indicators, including how gender, race, and socio-economic conditions impact higher education outcomes. Prior to joining Eduventures, Ashley served as the Assistant Project Manager at the Institute of Regional Development, where she was responsible for developing surveys, conducting in-depth quantitative analysis, and presenting results to clients. She earned her master’s degree in international affairs and political science from the University of Georgia and earned her bachelor’s degree in political science from Bridgewater State University, where she graduated with summa cum laude honors.
Mark Rooney is a Senior Analyst and is responsible for employing a range of qualitative and quantitative research methodologies to assist institutions with their decision-making. Prior to Eduventures, Mark worked as a Senior Analyst at RKM Research and Communications, where he executed custom research projects for clients across dozens of industries. He has helped clients develop new brand identities, measure pricing effects, evaluate return on investments, identify growth opportunities, and maximize market share by identifying drivers of consideration and customer loyalty. For several long-term engagements, he participated extensively in qualitative data collection, deploying metaphor elicitation and other in-depth interview techniques to reveal consumers’ non-conscious associations with products, services, and ideas. Mark earned his B.A. in English from Vassar College.
Kelley currently oversees the production of custom research for Knowledge Community Clients and coordinates the delivery of research projects across the research team at Eduventures. In addition to this role, he also leads full-scale consulting engagements and employs a range of qualitative and quantitative techniques to support the decision-making process across client institutions. Kelley assists clients with shaping institutional strategy, enhancing brand and market position, and building operational excellence. Recently, his work has focused on strategies within our Online and Continuing Education practice, with a particular focus on transformative pedagogy, online quality assessment, and best practices in operational structure. Before starting at Eduventures in 2012, Kelley was a Senior Analyst at Observant LLC, a pharmaceutical market research and advisory firm. Kelley earned a BS in Economics and Finance with a minor in International Studies from Bentley University.
Rachel is an Analyst and is responsible for employing a range of qualitative and quantitative research methodologies to assist institutions with their decision-making. Before moving into her current role, Rachel was an Associate on Eduventures’ Continuing and Professional Education and Online Higher Education Learning Collaboratives and with Eduventures Consulting Services (ECS). Prior to Eduventures, Rachel worked as a Research Assistant at Union College’s Healthy Aging and Neuropsychology Lab and taught English in Spain at the K-12 and professional levels. She graduated from Union College with a B.S. in psychology and a minor in philosophy.
Max is responsible for delivering qualitative and quantitative research methodologies to drive online strategy, innovative solutions, and education technologies for higher education and industry clients. Max brings five years of experience spanning across both K-12 and higher education in operational management and strategic analyst roles supporting education technology and publishing companies develop business models, go-to market strategies, and financial models in order to navigate the competitive landscape for K-12 and higher education. Prior to working at Eduventures, Max was the Senior Analyst/Education Technology Partner at Good Harbor Partners, a boutique education and publishing M&A advisory and consultant firm. He also previously served as the General Manager of the Daily Jolt, a network of 200 college community and news websites. He graduated magna cum laude from Amherst College with a B.A. in Economics and Political Science.
Youme is an Analyst and helps our clients stay ahead of higher education philanthropy trends, create high-performing fundraising organizations, and achieve fundraising goals by engaging alumni and key stakeholders. Youme’s previous fundraising and consulting experiences allow her to bring unique perspectives to her role creating content that guides our clients. Prior to joining Eduventures, she was a development officer at an arts and cultural museum where she was responsible for managing donor relationships and also played a key role in acquiring feedback from donors to better align outreach efforts with donor preferences. She has also helped higher education institutions attract, retain, and engage top talent in her work with a boutique consulting firm, WFD Consulting. While earning a B.A. in history from Wellesley College, Youme received departmental distinctions, served as a captain of the rugby team, and completed a Historic Deerfield summer fellowship in early American history and material culture. She is active in the non-profit community and regularly volunteers with WGBH and Community Servings.
President & CEO
Tony Friscia is a successful entrepreneur with extensive experience in business leadership and in providing strategic advice to senior executives. Tony founded AMR Research in 1986 and served as President & CEO until the company was acquired in December, 2009 by Gartner Inc. (Stamford, CT). During his time at AMR, he oversaw the company’s strategy and all day-to-day operations. Under his leadership, AMR Research grew to 200 employees and close to $50 million in revenue. It was the leading firm providing research and advice to operations and IT executives on global supply chain and enterprise technology strategies. For the last three years, Tony followed his passion for higher education and served as a special advisor to the President of The New School in New York City, on the Vassar College Board of Trustees and as a member of the Barnard College President’s Advisory Group. Tony graduated with an A.B. degree in English from Vassar College in 1978.
Vice President, New Product Development & Consulting
Laura’s role in New Product Development focuses on identifying college and university needs and using Eduventures expertise to design, test, and launch new research and advisory products and services that serve our clients. She brings over two decades of product development and management experience to Eduventures and a deep understanding of higher education. From a Consulting leadership perspective, her projects cross a variety of strategic impact areas including devising international expansion strategies; evaluating the ROI of new product and platform launches; and benchmarking enrollment processes, sales strategies, pricing, curriculum, and student support services. Laura’s work with clients across a variety of industry verticals—including financial services, human resources outsourcing, technology, travel, and loyalty and incentives—informs her new product development and consulting with broad and deep perspectives on the business world. Before joining Eduventures in 2007, she was vice president of the Financial and Business Services practice at Fuld & Company, a leading competitive intelligence firm. She also launched and led three business units at Dalbar, Inc., a financial services research and consulting company. She holds a B.A. from the University of Massachusetts at Amherst in communications and economics and has completed graduate-level coursework in statistics at Harvard University.
As the Vice President of Delivery and Experience, Steve is responsible for ensuring that our clients benefit from clear, actionable deliverables that meet their specific needs. Steve commands expertise in a wide array of fields, including marketing strategy, IT organizational design, management consulting, and customer experience. His diverse background informs his work in higher education as he guides institutional leaders towards strategic, effective solutions. Steve comes to Eduventures from Forrester Research, where he garnered extensive experience in consulting, research, product development, and management of client relationships. Steve is a graduate of the University of Massachusetts, Amherst, where he earned a degree in economics.
Cara A. Quackenbush
Principal Analyst and Managing Director, Research & Data
Cara is the Principal Analyst in the Development Knowledge Community, assisting clients with key strategic and operational decisions to support their fundraising success. Among other initiatives, she helps development organizations optimize their operations to attain a greater return on investment, engage boards, deans and other key stakeholders, effectively manage frontline staff, and stay on top of new and developing trends in advancement.
Cara is an advancement professional with more than a decade of fundraising, management, marketing, and accounting experience at institutions of higher education. Cara’s experience spans annual giving, major giving, volunteer management, alumni engagement, parent fundraising, and planned giving. She has also conducted research on management practices and strategies in higher education, including higher education accounting practices, presidential leadership techniques, and legal policies affecting planned giving. Cara is a frequent presenter at industry conferences and events, including CASE, and her work has been published in CASE Currents. Prior to joining Eduventures, Cara was the Associate Director of Gift Planning at Boston College, where she helped launch the university’s $1.5 billion capital campaign as well as its first-ever legacy gift campaign. Cara also worked in both the annual fund and the office of planned giving at her alma mater, Santa Clara University, where she earned her B.A. in journalism. Cara holds an MBA and an MS in accounting from the Carroll School of Management at Boston College.
Director, Human Resources
Amanda Nelson joined the Eduventures team in early 2014 and brings with her a background in strategic development, business aptitude and analytic thinking as well as an entrepreneurial spirit that allows her to think outside the box. Her past includes several years with Isis Parenting, a retail and education based resource for new and expecting parents, as well as New England Cable News. Amanda has had the privilege of building HR Departments, growing teams, enhancing culture and working with all levels of employees on engagement and teambuilding. Amanda leads the HR Department towards the goal of making Eduventures a leading employer and on the cutting edge of many HR initiatives.
Director of Finance Cara Palmerino directs and executes the company’s accounting; sales; and financial planning, reporting, and analysis functions. Cara brings experience from a variety of financial, sales, and marketing management roles in the high-tech market and has served clients in the infrastructure, security, vendor, and education sectors. Before joining Eduventures in 2013, she spent more than eight years at Forrester Research, where she managed the sales planning and analysis team and helped establish the financial planning and analysis team to support the company’s diverse business units. Cara earned a B.A. in business management from St. Anselm College and an MBA in finance from Bentley University.
Laura leads our marketing team and maximizes our inbound and outbound marketing activities. Before joining the company in 2013, Laura served as the Director of Sales and Marketing at a leading real estate firm. She also served as a Senior Advisor on the Forrester Leadership Boards where she consulted to Forrester’s premier clients. She earned a BBS in Marketing and Information Technologies from the University of Massachusetts at Amherst.