Press Release

Media Contact: Kelsey Ill
(857) 221-9772
kelseyill@eduventures.com

Arika Hage
The Reeher Group
(651) 789-1710
ahage@reehergroup.com

EDUVENTURES AND THE REEHER GROUP TO COLLABORATE ON NEW RESEARCH INITIATIVE
'TRANSITIONING DONORS TO HIGHER GIFT LEVELS'

Study will explore motivations of major gift donors to colleges and universities.

(Boston, MA and St. Paul, MN) July 19, 2007 - Eduventures and The Reeher Group have announced they will partner on a new research initiative - "Transitioning Donors to Higher Gift Levels" - centered around providing insight for Eduventures' member institutions into major donors' motivations and characteristics. The study will also analyze historical relationship activity leading up to an individual becoming a major donor.

The Reeher Group and Eduventures are committed to assisting college and university advancement offices in improving and maintaining their constituent relationships and in generating financial resources for their institutions. The joint research project will combine The Reeher Group's deep analytics capabilities and vertical expertise with Eduventures' thought leadership and access to a wide range of peer information through its Development Learning Collaborative.

Andy Reeher, President of The Reeher Group, stated, "Every institution grapples with understanding how to improve the use of their resources to maximize the cultivation efforts that lead to engaging their relationships to the point of becoming a major donor. The opportunity for both firms to work jointly on this initiative allows us to work with a respected and growing voice in the industry on a project we believe will bring new ideas and observations on an a relevant and applicable issue."

"Our partnership with The Reeher Group and the resulting research will support Eduventures as we continue to demonstrate our commitment to bringing our members the best available analytic support." said Brent Keltner, Senior Vice President of Eduventures.

The first component of this study will help member institutions understand the patterns of contact and timeline involved in cultivation efforts and in accelerating donors towards a first-time major gift. The second will focus on donor experiences during the cultivation process and key factors that motivated them to become major donors.

Universities interested in learning more about Eduventures Development Learning Collaborative and joining this research initiative, please contact Brent Keltner, Senior Vice President, at dev@eduventures.com or 617-532-6046.

About Eduventures
Eduventures is the industry leader in collaborative research and consulting for higher education. Since its founding in 1993, Eduventures has been committed to the mission of improving education. More than 300 higher education institutions participate in one or more of Eduventures' five Learning Collaboratives: Continuing and Professional Education, Development, Enrollment Management, Online Higher Education, and Student Affairs. In addition to collaborative research, participating members enjoy access to Eduventures' dedicated industry analysts, membership roundtables, on-campus visits, and the ability to analyze issues specific to them. More about Eduventures can be found at http://www.eduventures.com/.