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Client Success Story: Addressing Retention and Recruiting Challenges


“We knew that our scholarship offers were not meeting the needs of some of our potential students, but the anecdotal information we had wasn’t enough to pursue additional funding. Having data to support that we were losing good applicants to our peers because they were offering bigger scholarships gave us the leverage we needed to secure much better scholarship packages for our students.”

-Cathy Heinz, Associate Director of Admissions


The Client

  • Purdue University
  • West Lafayette, IN
  • Doctoral granting institution
  • Public Institution
  • Approximately 31,000 undergraduate students

The Highlights

The Challenge: To support objectives laid out in a new strategic plan, Purdue had the following goals: Understand why accepted students did not enroll in the University, decide which activities would be most effective when communicating with prospective students, and examine the patterns of student attrition.

The Solution: Eduventures conducted a number of research studies that addressed Purdue’s challenges and provided the evidence, data, and guidance the University needed to make decisions and implement change.

The Results: The results of the research gave Purdue the ability to place lower priorities projects on the back burner, saving time and money, the data to support additional funding for new scholarship packages, and new messaging for student support materials.


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