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Client Success Story: Improving Ties with Local Employers


“This research as assisted us in fine tuning our employer development programs. There is a confirmation of some of the things we just assumed before and the data will help us better market our students and programs to our community.”

-Nathan Ford, Assistant Director of the Office of Career Services


The Client

  • University of West Florida
  • Pensacola, FL
  • Doctoral granting institution
  • Public Institution
  • Approximately 8,400 undergraduate students

The Highlights

The Challenge: The University of West Florida wanted to examine the employer demand for its graduates and identify opportunities to strengthen employer recruiting activity on campus.

The Solution: The Eduventures research team used two methodologies: A web survey of regional employers through the local chamber of commerce and a comprehensive business scan of the business environment in the Southwest to highlight levels of economic trends and growth.

The Results: The research revealed the employers have a preference to hire UWF graduate over graduates from other regional institutions. This investigation also identified opportunities to increase awareness and utilization of recruiting resources provided by the Office of Career Services. The results affirmed the importance of UWF’s ongoing development of its CO-OP program, provided access to a cohort of employers who wanted to learn more about the University recruiting program and generated additional job postings by employers.


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