Competition for students today is greater than ever before. Most states are facing a shrinking population of high school graduates, and students have broad access to institutions via the Internet. Schools must recruit students from further away than they have in the past, and compete with more institutions for the students they get. As institutions try to differentiate themselves to prospects, marketing and brand building have quickly become top priorities for university presidents.

At the same time, an institution’s identity must reflect (and respect) its fundamental mission and purpose – to educate its students. This Web conference will demonstrate how institutions can stay true to their missions while meeting the needs of 21st-century students. In fact, this integration is precisely what these students are seeking in their undergraduate institution.

Please join Kim Reid, Program Director for Eduventures’ Enrollment Management Learning Collaborative (EM-LC), and Kristen Fox, Program Director for Eduventures’ Academic Leadership Learning Collaborative (AL-LC), for a discussion about how to build an institutional identity that will maintain the integrity of your mission and meet the needs of today’s market. Kim and Kristen will review research that Eduventures has done on the preferences of prospective and current students, and will discuss effective practices and necessary steps for beginning this process at your institution.

Please refer to Eduventures’ recently published white paper, Building a Competitive Institutional Identity: Breaking Down the Academic/Professional Dichotomy.

Who should attend:

• Institutional executives tasked with defining an institutional identity and building a competitive brand, including presidents, provosts, and Enrollment Management leaders

To register for this complimentary Web conference, please use the Register button above.

For More Information: Please contact Lisa Klett, Marketing Director, at 617-532-6014 or lklett@eduventures.com.

For a listing of past and present Web conferences that may be of interest to you, please click here.