Part of the Enrollment Management July Web Conference Series

About: In recent years there has been growing discussion within higher education about the rise in parents' involvement in their children's lives, both before and during college. Previous research has identified parents as the most influential people in a student's college search process, suggesting schools of interest, pointing to resources such as U.S. News & World Report, and helping students build their lists of colleges to consider.

During this Web conference, Eduventures Enrollment Management research director, Kim Reid, will share findings of a recent survey of over 7,200 parents of college freshmen. Attendees will learn valuable information about interacting with and messaging to these powerful influencers during their children's college search. Key questions to be answered are:

• Who are key influencers for parents during the college search?
• How does parental involvement and influence vary across different phases of the college search?
• How do parents' information needs and sources change through the process of the college search?
• How do parents perceive Web-based tools and campus visit activities?

How To Register: This event is an introduction to Eduventures' research services. It is intended for non-members. If a member is interested in obtaining more information about this topic, please feel free to contact member services.

Please use the registration button above for complimentary registration.

For More Information: Please contact Lisa Klett, Marketing Director, at 617-532-6014 or lklett@eduventures.com