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Summer Sessions Research: Operations, Student Preferences, and Marketing

November 03, 2008

Live Web Conference


2:00 - 3:00 p.m. ET

Summer session administrators make critical decisions regarding marketing, student retention, organizational design, and online courses. The Eduventures Summer Sessions Learning Collaborative is a collaborative research program designed to provide the data-driven insight and guidance needed to support these decisions.

Please join us for a Web conference where we will highlight selected research findings from our current initiatives within the Summer Sessions Learning Collaborative, including:

  • Findings and insights from a unique national survey of more than 4,200 summer session students' preferences
    • Some topics include scale, expenditure, and enrollments

  • Benchmarking metrics for summer session operations
    • This part of the presentation will delve deeper into areas such as scale (size) of summer session and growth patterns, student audiences served, and financial and operational metrics

  • Analysis of effective marketing practices and organizational strategies
    • Another area of discussion will be marketing practices (e.g., what channels are preferred by students, what motivates them to enroll), strategies to engage faculty, and implications for new program development

Speakers:

  • Sean Gallagher, Program Director and Senior Analyst

How to Register: For complimentary registration, please use the Register button at the top of the page.

For More Information: Please contact Lauren Berry, Marketing Programs Manager, at 617-532-6004 or lberry@eduventures.com.

For a listing of past and present Web conferences that may be of interest to you, please click here.


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