Identifying which vendors fall under each market segment is a dynamic process: As part of our ongoing research into education technology companies, we routinely ask institutions to provide a list of the vendors they have prior relationships with, or are considering, within each of the market segments we profile. We also ask vendors to provide lists of their most common competitors within each segment. Finally, we ask institutions which vendors routinely come up in competitive bids for institution-wide contracts. Vendors are only included if they market a stand-alone product within a given segment—one that is not part of a bundle or requires a product from a different segment.
Eduventures continues to update our methodology and analysis with the intention of responding dynamically as new companies emerge, and to update this landscape as it continues to mature, converge, and evolve. The result is a mapping of vendors to each market segment that is periodically updated as we receive additional briefings from those vendors explaining their capabilities and benefits to institutions.
For more information, questions, or to submit your product, please complete our Vendor Briefing form.