“The research was very powerful as it gave us a much better understanding of the admissions decisions being made by non-enrolling students. Within six months decisions such as creating a new major were being made at the presidential level, driven by the insight generated by the study.”
-Vice President of College Admissions and Financial Assistance, Drew University
- Drew University
- Madison, NJ
- Baccalaureate granting institution
- Private Institution
- Approximately 1,600 undergraduate students
The Challenge: In order to strengthen yield strategy, the Enrollment Management office at Drew University wanted to better understand why admitted students chose not to enroll.
The Solution: To Help achieve this goal, the Enrollment Management research team designed and implemented a survey of admitted students who had enrolled elsewhere. Among the key issued examined by the survey were how the perceptions of Drew’s brand influence the admissions decision and how affordability factors influence the admissions decision.
The Results: Based on the insight driven by the study, Drew made severals changes to help improve yield. These included the development of a new business major and honors program, as well as an increase to their financial aid budget.