Client Success Story: Improving Website Messaging

“I was able to share the data on the importance of highlighting student outcomes as part of our website marketing and Eduventures status as an independent third party helped me to make that case. Rather than it just being my voice always telling the deans what we need to do, it was really helpful to back it up with Eduventures research and show it was data-driven insight, not just me saying we need to do this.”

-Pamela Ford, Dean of Enrollment Management

The Client

  • Louisiana Tech University
  • Ruston, LA
  • Doctoral granting institution
  • Public Institution
  • Approximately 9,300 undergraduate students

The Highlights

The Challenge: The Enrollment Management office at Louisiana Tech University wanted to improve the effectiveness of its messaging on its general website and department specific websites to better attract high performing students.

The Solution: The Eduventures Enrollment Management team analyzed the Louisiana Tech website and compared it against peer institutions, shared past research on best practices for improving website messaging, and shared past research on enrollment management drivers among high performing students.

The Results: Louisiana Tech made several changes to its general website messaging to highlight student outcomes and, in addition, was able to drive consensus to change college and department websites to focus on their outcomes as well.

 

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