The Adult Learner: An Eduventures Perspective
This paper represents a synopsis of today's adult learners: a snapshot of their characteristics, motivations, and preferences with respect to educational opportunities, as well as strategies for recruiting them. Such data and analysis can greatly enhance the ability of colleges and universities to understand where the adult learner market is heading and how to best make the case of the value of the adult learner to key constituents. Eduventures, a higher education research and consulting firm, has been tracking the adult learner market and developed an extensive and unique research library designed to help higher education institutions better understand the adult learner.