A division of a major publishing company came to Eduventures to understand future directions in the curriculum for a common introductory college course; the client wanted to understand the opportunity for self-assessment technologies to drive improved student learning without additional instructor effort. Eduventures conducted focus groups and online surveys among students, faculty, and administrators in -12 schools and for- and non-profit colleges to understand unmet needs. The client is using the results to inform its product development and marketing strategies.

A client sought to respond to its competitors' moves into corporate information and e-learning services, seeking validation of an opportunity to convert content assets into an e-learning-ready format. Eduventures Consulting Services provided the client with an analysis of professional and continuing education markets, a detailed assessment of customer needs, and a mapping of those needs to the client's strengths. As a result, Eduventures identified two emerging markets representing $500 million opportunities for the client, along with specific recommendations for entering those markets.

A private equity firm was considering an investment in the higher education software market and needed independent confirmation of the market’s future size and dynamics. Eduventures Consulting Services quickly sized the market, made market forecasts, and identified key trends and drivers. In addition, Eduventures performed a competitive assessment to understand key points of differentiation and expected future market shares. Finally, Eduventures interviewed senior administrators at a sample of institutions to understand how customers were viewing the market leaders and what they expected in terms of future purchasing. In only 30 days, Eduventures delivered its full market analysis, and the client shortly thereafter closed on a $100-million investment.

An outsourced services client approached Eduventures about conducting a multi-stage, in-depth qualification process to generate high-probability leads for their sales team in a market with long and complex sales cycles. Eduventures Consulting Services identified institutions with need, verified the need by analyzing detailed data, and queried purchase influencers about their needs relative to those of the primary buyer. In the end, Eduventures provided the client's sales executives with a highly qualified leads list.

A publishing services company engaged Eduventures to survey its customers to determine the degree to which they were aware of the company's offerings. The survey's results provided not only a benchmark of the effectiveness of the company's market messaging, but also sales leads in terms of customers with an identified need but low awareness of the company's solutions.

A well-known software company came to Eduventures Consulting Services to author and distribute a series of white papers illustrating the benefits of business intelligence to colleges. The company’s salesforce valued the white papers as collateral to create market interest, and believed that it contributed meaningfully to shorter sales cycles and better close-rates against the competition.

A private equity firm considering investing in a company in the textbook market was uncertain about the market's growth potential. Eduventures Consulting Services assessed the health of the market, the condition of the target company, and the competitive threat posed by other vendors. Eduventures Consulting Services quickly sized the market, created market forecasts, and identified key trends and drivers. Eduventures then performed an analysis of the strength of the target company's products and services. Eduventures also surveyed students to gauge textbook purchasing patterns and behaviors. Ultimately, Eduventures helped the client to determine that the market did not meet the revenue threshold, so an unprofitable investment was avoided.

A global outsourcing and consulting business sought to realize a new $100 million market opportunity by expanding into the mid-tier institutional market for its services. Eduventures provided a needs-assessment that defined current and expected future market size and evaluated the purchase decision-making criteria of target institutions. In the end, Eduventures modeled no future scenario that would support a $100 million market projection, and the client avoided the costly mistake of moving forward with its initial plans.