By Richard Garrett, Chief Research Officer and Eduventures Analyst Team
The NACAC 2017 National Conference, held here in Boston last week, says something about the essence of higher education. Thousands of high school and college counsellors and other recruitment professionals travel from all over the country – and the world – to spend most of their time not going to sessions. Contacts, relationships, networking, and yes, socializing, is what it’s all about. That’s how you get ahead, hit your enrollment number and build your class.