White Paper

Building a Competitive Institutional Identity:
Breaking Down the Academic/Professional Dichotomy

Eduventures, a higher education research and consulting firm, has been closely tracking market dynamics and student preferences to help colleges and universities position themselves strategically in an increasingly competitive environment. This paper is an introduction to the key elements necessary for building a competitive institutional identity, with a special focus on the importance of integrating the academic and career components of the undergraduate experience.

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The Adult Learner: An Eduventures Perspective

This paper represents a synopsis of today's adult learners – a snapshot of their characteristics, motivations, and preferences with respect to educational opportunities, as well as strategies for recruiting them. Such data and analysis can greatly enhance the ability of colleges and universities to understand where the adult learner market is heading and how to best make the case of the value of the adult learner to key constituents. Eduventures, a higher education research and consulting firm, has been tracking the adult learner market and developed an extensive and unique research library designed to help higher education institutions better understand the adult learner.

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