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By Richard Garrett, Chief Research Officer
Once again, I’m throwing caution to the wind with some predictions for the coming year. (For a look at my form, please see an assessment of my 2017 forecast.)
By Cara Quackenbush, Vice President of Research
For our final Wake-Up Call of 2017, we thought we’d reflect on the content that you, our readers, have signaled is most valuable.
While it is tempting to jump ahead to 2018—especially in a climate of uncertainty about how current events may shape higher education next year and beyond—it is also important to pause and remember where we’ve been. Below are the Top 5 most-viewed Wake-Up Calls from the past year. Enjoy them again or for the first time, and thank you for being part of our community!
Cutting through the “student success” noise to identify the handful of strategies and practices that have proven effective.
The release of 10 Adult Prospective Student Mindsets, to accompany our six Traditional Prospective Student Mindsets, designed to change the way institutions approach marketing.
The difficulty discerning value from hype in claims made by technology companies.
The inaugural CHLOE Survey, providing a critical level-set for the mature state of online higher education
Key mistakes that many colleges and universities make when shaping their institutional brand.
For more Wake-Up Calls, visit the Wake-Up Call homepage to view the entire archive.
Stay tuned for forthcoming research in 2018, where we will kick the year off with fresh insights from the Survey of Admitted Students about the admissions decisions of traditional undergraduates!
By Eduventures Research Team
As the year comes to a close, we asked our top analysts to reflect on some critical questions impacting colleges and universities in 2017:
Is there something wrong with the undergraduate adult market? What does the newest evidence actually say about the importance of convenience to prospective adult students? How much is enrollment success about the right strategy, and how much is about sheer grit? How can schools get out of the vicious cycle—that they may not even know they are in—when trying to get up to date with technology?
Drawing on new insights from their research this past year, here is what they said.
In January 2017, I made five predictions for the New Year:
Research firms are always making giddy forecasts and market-changing predictions, but it is rare to see much reflection on accuracy. So almost a year on, was I right? Yes and no.
Ongoing debate about the cost of higher education leaves many wondering about the value of a college degree. The public wants lower costs and clearer career outcomes. The Pew Research Center reports that 50% of Americans believe college should focus on job skills. Richard Vedder and Justin Strehle, in The Wall Street Journal’s commentary, argue that the earnings advantage for a bachelor’s degree has diminished- net median earnings are in decline and too many college graduates are working non-graduate jobs.
What do alumni think of their college education? Was it worth it? Eduventures’ 2017 Outcomes Survey explores the perspectives of over 1,600 college graduates of all ages.
We have seen growing interest in social impact programs as institutions explore program ideas that will appeal to today’s students. Such programs, spanning everything from social entrepreneurship to social justice, are designed to help students appreciate less conventional conceptions of impact, such as environmental, and may focus on a particular community seen as disadvantaged or underserved.
By Johanna Trovato, Client Research Analyst
Drawing on Eduventures’ 20-plus years of experience helping universities develop, launch, and assess academic programs, the Program Spotlight Series of Wake-Up Calls seeks to call attention to best practices in program development.
If you have followed healthcare education over the past decade, you have noticed a push toward higher levels of education for health care practitioners. Nursing education is no stranger to this trend, and for good reason. Evidence suggests improved patient outcomes due to better educated nurses.
According to a recent report, the math and science scores for U.S. fourth- through eighth-graders improved between 2008 and 2015, but they continue to lag behind high-performing nations such as Singapore, Finland, Russia, and China. While addressing mediocre student performance—particularly in the STEM fields—was a key focus of the Obama administration, it seems unlikely that the Trump administration will provide the same level of federal support.
Drawing on Eduventures’ 20-plus years of experience helping universities develop, launch, and assess academic programs, the Program Spotlight Series of Wake-Up Calls seeks to call attention to best practices in program development. The first in the series introduces the central elements of a strong market assessment through the lens of the healthcare administration market.
If you’re like many of our clients, you’ve watched the rapid growth of the healthcare industry and you’re probably wondering how to get involved. The possibilities are abundant. Should you launch a new program? Add a concentration? Invest in marketing? Move online? Retire a current program to open up new opportunities?
Recognizing the gaps between program offerings and job market needs is a delicate dance for traditional higher education. Schools that bet early on high-potential programs usually stand a better chance of thriving in those markets. Those that wait until markets become saturated with providers—including an increasing number of non-traditional options—often don’t fare as well. Still, jumping on the bandwagon of a proven and growing program area can be tempting.