Make the right decisions on markets and competition with research and advice shaped by Eduventures knowledge of the higher education technology landscape.
Higher education institutions are leveraging technology to gain an advantage in attracting and retaining students, delivering learning beyond the traditional classroom and accelerating their development operations. With colleges and universities spending over $45B on technology and services in 2015, higher education is one of the most dynamic segments of the technology industry.
Our research and advisory services are based on a deep understanding of higher education with the added lens of technology as a strategic enabler for change across the institution.
WHO WE SERVE
- VPs of Marketing
- Product Management and Product Marketing teams
- Analyst Relations
HOW WE HELP
Eduventures provides strategy advice for technology vendors and innovators serving higher education, with a special focus on growth strategy, product direction, go-to-market plans, and more. Some of our specific offerings include:
- Market analysis, including market segmentation, market demands, buyer needs, and competitive forces
- Strategy sessions focused on aligning product and company direction based upon analyst data, research, and market intelligence
- Advice on go-to-market positioning and messaging
- Advice on pricing strategy, alliance strategy, and licensing/pricing models
Technology vendors can also engage Eduventures to provide thought leadership on industry trends in the form of in-person speeches and webinars, as well as custom surveys and thought-leadership reports.
Our higher education technology research helps vendors understand buying behavior while identifying how and where technology offerings fit into this rapidly growing market segment. Our research provides a deep understanding of the higher education landscape and our skilled analyst team will work closely with your product and marketing teams.
Higher education leaders face a myriad of challenges related to teaching, learning, recruiting, retention, graduation, and business management that affect multiple departments within the institution. To be successful, they must take a holistic approach to problem solving.
Our comprehensive data and research, combined with personalized advisory sessions, provide an understanding of the higher education landscape and promote an integrated approach to client support. We understand the drivers that impact the entire student lifecycle. Our membership is designed to help higher education leaders drive exceptional business performance and addresses challenges in leadership, technology, enrollment management, online and continuing education, institutional